Raising color consciousness.
On a global scale.
Color is magic. It never ceases to fascinate us. And energize us.
And while it's something that we marvel at daily, once a year we make a point to take it to a whole new level of appreciation. At PPG's Global Color Workshop.
For one special week, PPG invites members of all our color-oriented businesses to come together and share trend observations and insights. We focus on the power of color and best practices for color communication tools. We discuss how product innovations and technologies impact surface design. And we develop color trend guidance based on the current macro trends across industries and consumer preferences.
It's an enlightening, inspiring workshop. PPG styling and marketing experts talk design trends, consumer preferences and priorities as well as global, regional and cultural influences. Workshop participants go home with greater color consciousness - and a spectrum of ways to better serve their customers.